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Modelo | Brewed With A Fighting Spirit

casa Modelo
broadcast campaign (north america)
Art Director | pre-production, POST-PRODUCTION

As the Official Beer of UFC, Modelo continually celebrates The Fighting Spirit that pushes us forward. Brian Ortega doesn’t just show The Fighting Spirit in the Octagon. He embodies it every day of his life. From an underdog fighting on the streets of LA to a top UFC Featherweight, Ortega inspires others to fight for something better.

Creative Direction: Pat Burke, Chris Carraway
Additional Copywriting: Erin Ahern