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Glade | Home Fragrance

Glade™ Home Fragrance | S.C. Johnson
E-Commerce/Online Content
Art Direction, Styling, Production, Post-Production Oversight

Glade™ Home Fragrance allows you to fully express who you are within your space. In order to communicate that via their e-commerce platform, we wanted to situate the entire line of products in environments that felt both aspirational and achievable to our target. The result was a full suite of product use images, that incorporated everything from candles to aerosols in immaculately styled living spaces, presenting themselves as both elevated and accessible.


preliminary work