Art DIRECTION, PRODUCTION, DESIGN, POST-PRODUCTION
Día de los Muertos is a holiday not meant to mourn the dead, but to honor the lives they once lived.
Drawing inspiration from the bright, colorful elements of the holiday, we created a lively stop-motion social video that encouraged viewers to celebrate Día de los Muertos by celebrating life with Modelo.
The video drove users to Modelo's website for more content, has garnered 3.7 million views, as well as over 5,000 reactions and 800 shares.
Copywriting credits: Erin Ahern