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Morton Salt | Give A Better Salt, Get A Better Dish

morton salt
digital/social campaign
Senior Art Director, Designer | concept development (all stages), visual design, storyboards, pre-production

The secret to taking your cooking to the next level is simple: give your dish a better salt, get a better dish.

We educated consumers on the different uses of Kosher, Fine, and Coarse Sea Salt through entertainment; by creating a visual language based on Morton’s iconic color palette, and partnering with the legendary design collective Sibling Rivalry to bring our engaging animations to life, we were able to introduce viewers to this newest iteration of Morton’s culinary salt offerings.

Additional content coming soon.

Copywriting: Erin Ahern

Coarse Sea Salt :30 | OLV

Coarse Sea Salt :15 | OLV